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:: CRM Technology Deployment Strategy | | | | | | | | Some
of the best marketing and sales intelligence lies in the analytical distillation
of the data surrounding customer transactions. CRM technology can help you leverage
your Marketing and Sales information more effectively.
Unfortunately, there
have been more accounts of CRM failures than successes. What are the lessons learned
from these experiences? One crucial lesson is that CRM, unlike its older cousin,
the ERP, is trying to bring automation within Marketing, Sales and Service - a
set of functions that have traditionally had little process infrastructure. Even
the greatest technology solutions will not amount to much if they merely seek
to automate existing inefficiencies.
How can a company's CRM deployment
strategy incorporate the right elements to drive success rather than failure?
MIRASZ helps you to formulate your CRM strategy by facilitating the following
tasks:
| | | | • | Identify
CRM Deployment objectives | • | Map
existing Marketing and Sales infrastructure to broad CRM capabilities | • | Select
the best deployment approach | • | Create
a roadmap for the deployment starting with implementation all the way through
to active usage |
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